Focus Groups

Focus groups are in-depth discussions, usually consisting of 8-10 members. The groups last approximately 90 minutes and are moderated by a trained member of the Research staff. While focus groups are not appropriate for gathering numerical information (they are not – “mini surveys”), they are ideal for exploring complex values, attitudes, and behaviors of your members. Resources prepares the moderator guide, moderates the focus group, provides a final report, and delivers recordings of each focus group to the credit union.

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Customized Member Surveys

A membership survey can tell you your members' primary financial institution, your market share for specific products and services, members' satisfaction with your service, and how likely your members would be to use possible new services. Resources handles all aspects of the survey process, including questionnaire design, printing, mailing, data entry, statistical analysis, and a complete written report describing the finding.

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Employee Surveys

Business research consistently show a link between employee satisfaction and factors such as absenteeism, turnover, and quality of service. A professionally conducted employee survey provides accurate and cost-effective feedback that will benefit all of your employees, from the tellers to the CEO. It can also impact your bottom line in surprisingly powerful ways.

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